OSAMU GOODS® by millvalley

Born in 1976, OSAMU GOODS are the much-loved characters of Japanese illustrator Osamu Harada. JILL, JACK, CAT and friends were inspired by the English Mother Goose nursery rhymes. In 2026, OSAMU GOODS celebrates its 50th anniversary, and Harada’s bright, simple, timeless style still feels “nostalgic yet new.”

millvalley brings these characters to life on bags made to be used every day. Its signature is embroidery on denim: each piece is embroidered and sewn, then garment-washed for vintage-style fades and worn-in edges. Cotton thread is chosen on purpose, so the bags look like handmade vintage. The range also includes soft linen and canvas totes and laminated rainy-day bags. Every piece is cute without being too sweet.

Explore totes, pouches and drawstring bags, all made to go everywhere with you.